For TasteMap, I created a visual and narrative identity that positions the platform as a reliable companion in the world of gastronomy.

The concept of the «line» — used as a metaphor throughout the identity — reflects navigation, trust, and personalization. Much like a route on a map, the line leads users through curated culinary experiences, tailored to individual tastes and moods. It acts as a subtle but consistent guide, visually reinforcing the brand’s promise: to take you to the right place, every time.

TasteMap is more than a media outlet. It’s a taste-driven compass, a friend who knows not just where it’s delicious, but what’s trending, what’s hidden, and what feels right for you — now. The brand speaks with clarity, warmth, and a sense of taste, both literally and visually.

From identity design and art direction to motion and web presence, I aimed to blend editorial elegance with navigational cues — making the experience feel curated, human, and confidently contemporary.