SalesTrigger is an AI-powered lead gen platform that finds your ideal customers through LinkedIn events. It analyzes your company’s profile and activity to surface the most relevant events — ones where your target audience is already showing up. From there, it builds a list of attendees with verified contact info, giving you a warm way in. Instead of cold outreach, you’re starting conversations with context — through a shared event — which makes your message more natural and your conversion rates way higher.

I focused on structure and flow in the design. Every section was mapped out with purpose, and I created clear, detailed diagrams to show how the platform works. The goal was to make complex things feel simple and easy to follow.