Three identity concepts were developed, each built on a metaphor reflecting a different aspect of the agency’s work. Together, they explored how to visually and strategically express the agency’s expertise in translating abstract systems into clear, engaging narratives.

Refraction Point uses the metaphor of bending light to represent clarity within complexity. A glass-like 3D form with gradients and reflections symbolizes the agency’s ability to navigate and communicate layered digital ecosystems. More than just a name, Refraction Point marks the moment where abstract ideas gain direction, meaning, and emotional resonance — positioning the agency as a guide through the ever-shifting digital landscape.

Space Desert is an identity concept that frames the digital world as a vast, cosmic landscape — where the agency acts as a navigator, guiding brands through complexity and uncertainty toward clarity, direction, and a distinct point of light in the informational universe.

Prism Effect is an identity concept that uses the metaphor of refraction to transform complexity into clarity — positioning the agency as a prism that channels emotion, strategy, and technology into focused, resonant communication that cuts through the noise.